So, Champs! Why you need social proof first before expecting bigtime sales?
Hey Champs, when was the last time you went shop online on Amazon.com without looking at a review of the product in advance? It has probably been a while. That review gave you confidence that you weren’t making a mistake with your hard-earned dinner dollar, guiding you towards your decision. In other words, it provided you with social proof. In this article, let’s explain you what and why you need social proof for your online business?
So, what is Social Proof?
Social proof is based on the idea of normalizing social influence, which states that people will conform to be liked by, like or accepted by the influencer (or society).
When you’re browsing a landing page and see a testimonial from a real person that benefited from your product/services, that’s social proof. When you’re cruising a pricing page and you see that influencers in your niche already using the tool, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem you have for a similar company, that’s social proof.
Essentially, it’s borrowing third-party influence to sway potential customers.
Champs,6 Types of Social Proof you can use today!
• Social Media (Facebook, Instagram)
• Tons of Positive Reviews
• Case Studies
• Video Testimonials from customers
• Interacting with your audience regularly (Facebook Vlogs, Facebook Live, YouTube videos)
How to use Social Media to establish Social Proof?
Social proof can make or break your business. Imagine more negative reviews on your page than positive, people won’t even reconsider. We have seen businesses getting killed forever from negative reviews.
With social media being an influential channel for providing social proof, here are two social networks that can help you leverage social proof for your business.
There are many ways to leverage Facebook as social proof. One way is to use one of Facebook’s social widgets, specifically Like Box, Comments Box. You can use this feature on your website to show people that others are also reading content from your website and are engaging with your Facebook page. This provides validity as to why they are on your website, especially if they see that people from their own network are also liking your Facebook page and reading your content.
Second, is having visible number of Page Likes. According to our experience, People will only trust your page professionally when it has at least more than 10k likes
Third, is having people engaging with your page content and you regularly. You should regularly share content/news based on your niche to keep your fans interested and always remember you so that one day they will make mind to buy your product. Key is to always be connected to them and offer them a great deal one day that they can’t resist.
Mobile is dominating over Internet today. There’s a reason all big tech companies are going mobile. And nothing is more engaging in mobile than Instagram, not even Facebook.
Instagram is a great way to connect on a personal level with your fans. Instagram is best for champs looking to sell their personal coaching services other than their digital product.
These are just ways you can leverage social media as social proof. We’d love to hear what your experience is with influencing people with the help of social media. Please share your thoughts in the comments below.
How to get Positive Reviews?
There are a variety of ways you can gather reviews and a variety of ways to display them on your site. You don’t have to rely on simple one-liners from students (although they are still helpful).
Here are some ideas for getting the social proof you need:
Send a survey to new students: After your customer receives the product, give them some time to try it out and reach back out to them later (via email or direct mail) and ask them to provide with their feedback. To encourage more responses, offer to send them back a coupon or a gift for their efforts.
Encourage them to post on social media: Use a hashtag to track customers’ responses to your products so you can find and respond to them easily. You should consider Instagram a big part of this strategy, so you can use their post on your site as social proof. Reviews with images/videos are better than text alone. Video Testimonials increases trust rating exponentially. Note: Before using someone’s social post on your site, you’ll need to reach out to them to get permission.
Send your products for free to people with large followings: Whether you want to call them social media influencers, bloggers, or local celebrities, consider getting “meatier” reviews from people who have already gained some amount of trust online. Some may ask for a small fee to review your product, but the return you get from their article, video post, Instagram picture, or even just their words and name listed on your site will likely be tremendous. Note: This is a very similar strategy to getting media and publishers to review your products but having a testimonial from an actual human being is far more effective.
Posting Regular Video Testimonials on YouTube/Facebook: We have found that regular posting of student interviews, students video testimonials, sharing their post on our Facebook pages brings instant flow of new customers. There are always fans who always have doubts and think twice before putting their money on it but when they look at real people having success with your products they can’t help themselves from trying your product.
The main thing to keep in mind here is that if you don’t ask, you won’t get them. Many people are more than willing to give you their opinion on your products and services. Many won’t be amazing, but at least they will be insightful, and you can use that feedback to generate better business later.
Data/Numbers Play a Vital Role
Customers served, number of invites remaining, etc. A single number can be worth a thousand words.
Combine this type of social proof with another. By doing so, you’re saying, “Not only have these ton of people bought our product or service, but here’s how much they are loving it.”
So, Champs! We advise you to perform regular work on these 6 Social Proof Methods can lead your brand to an unbeatable Trust Score among your Fans. You can’t sell anything being loud or shady. Trust is what matter in the long term.
And we here at Course Champs HQ, Believe in long-term business relationships only.
This will be a singularly powerful leverage against your new competitors forever. Your business will always be a key player in your niche. Finding a new way to package that marketing power via social proof and use it on your landing pages can pay off if you do it right.
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